With the explosion of social media, there is no question that they are an important part of your marketing plan. Your business may not have a website or an email list, but you do have at least one asset where you already generate leads and nurture those leads into customers — social media.

Social media, from Facebook to Twitter and Instagram, has become so prominent in our society that it is no longer an option for getting your business out there. It has become an essential marketing tool. Social media marketing can help build trust with potential customers, develop relationships with prospective clients, and help your business through word-of-mouth advertising.

Why Social Media Matters for Your Business

You Can Sell and Promote Your Products: Social media is an excellent way to showcase your products. In addition, it gives you the chance to give sales promotions that will encourage people to buy from your business.

Social Media Is a Tool for Customer Service and Support: Most customers will turn to social media if they need help or have questions about your products and/or services. It’s important that you’re monitoring these sites because that is where most of the questions will be coming from.

Social Media Marketing Can Drive Traffic to Your Website: When you have a blog post with excellent content in it or an actionable tip that your followers might find interesting, share it on your social media page. You’ll find that people will read your blog post and they’ll link back to your website in the social media posts, thereby increasing traffic to your site.

Social Media Is Affordable: The great thing about social media marketing is that it’s relatively inexpensive because most of the tools you would have to buy are free. All you have to do is sign up for a Facebook, Twitter, or Instagram account and start creating!

Social Media Gives You the Chance to Reach New Customers: When people find your business on social media, they will follow you and get updates about what’s going on in your business. As they become familiar with your business, they might end up becoming customers.

Take advantage of the power of social media today to unlock your business’s potential!